The Outlaws of Demand | Chris Handy | Substack

This season on The Outlaws of Demand, I’d like to tell you a little bit about the behind the scenes of my journey working in a new startup, and how we’re balancing customer development, brand, and demand gen.

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Algorithms can deliver attention, but algorithms can not build trust OR deliver a good product.

Dec 14, 2020

Has your brand fallen into it (and can it get out)? Every now and then there is the brand that looks like they are acting like a human, but not enough…

Dec 7, 2020

Why do so many great ideas go to waste? In this issue, we’ll explore why we so often lose on things we really want to do; and what we can do about it.

Nov 30, 2020

Hall of Shame: Thanksgiving Edition Y'all, I’ve gotten many emails over the last couple of days. MANY! Most are not great. In this comment thread, I’m going to be sharing some lear…

Nov 28, 2020

Marketing is selling-long-distance. Marketing gets sales letters opened. Marketing gets sales meetings considered.Sales closes deals.

Nov 23, 2020

Winter is Coming. Take a look at your sales plan for the rest of 2020 and compare it to this rubric. You might want to update what you are doing...

Nov 16, 2020

A timely lesson about leadership from my childhood Summer Camp.

Nov 9, 2020

The Outlaws of Demand

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