The Takeaway Method
The “Call to Action” can take a well-deserved break.
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It's time to face a hard truth. Even the best marketers fail to capture their audience's attention most of the time.
So what chance have you got, right?
You get one shot at this one message (email, chat, text, etc...) .
If you do things just right, and they open it, this one message you are sending has a small chance of making an impact.
You have to decid…