Low-fi Play #1: The Reply

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Did you read The Snag yet? It’s a good precursor to this.

Yes? OK. Let’s go.

A low-fi play is a campaign that takes 15 minutes or less to execute on.

You have a thing coming up. Maybe it’s a campaign launch. Maybe its a webinar.

You need to get the word out.

What are all the things you will need?

  • Landing page

  • Email sequences

  • Campaign graphics

  • Approvals

  • Red tape

  • Ge…

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