The Brand Krewe
Is your team mixing it up on social?
I’ve been studying some breakout B2B brands on Twitter.
They have one thing in common.
The Brand Krewe
One thing that gets overlooked about how some brand’s approach social media, is how their team presents themselves online. Are they also in the mix?
A lot of brands hand out copy for people to swipe and post to their LinkedIn or Twitter, and then you end up with people all sharing the exact same thing.
You’ve seen this before. Almost like clockwork, a bunch of people posting the exact same copy with a bit.ly shortened link… and it looks like spam.
What if all those people just engaged with ONE post from a human, and gave it likes and shares?
I saw it play out at Drift. And at the time, you’d get some really good stuff. You’d be on LinkedIn and see a whole “Krewe” competing with one another to have more creative posts, and everyone just amplified one another. It was called a LinkedIn takeover. It worked so well during product launch days that it actually had to be dialed back so as not to overstay the welcome.
You don’t have to go as big as that all the time, though. This tweet does a great job of demonstrating the idea.
Blown up a bit for easier reading.
In everyday practice, it can be a very powerful thing.
Most don’t do that, though. Most don’t amplify their employee’s voices out of fear of them being noticed and stolen. In these cases, most brands have a chance to increase the value of their employee and chooses not to.
There’s a lot we can learn in this area.
I’m working on a project now (that I’ll tell you more about soon) where I am able to start working on a brand from scratch.
This is part of the roadmap for me.
How will you apply this?
Well, are you an Inhabitant Brand? OK. Keep Reading.
For your weekend project, you’ll simply need to take stock of who is a potential creator at your company. Can you start to put together a plan for engaging more online, and normalizing social activity?
You’ll need to make sure everyone knows that they can share what they are working on. And where boundaries do exist… clarify them so there are no unnecessary inhibitions in being active online.
If you want to get your employees excited about serving your customers, you might want to start getting your customers excited about your employees.
🎶 Musical Note: I can’t wait for the virus to get the #$%@ out of here so I can see Lyle Lovett and his Large Band at the Bass Hall in Fort Worth again.
Do you know someone who needs to hear this? Bring your friends.