The Inhabitant Brand

Is a non-responsive brand really there?

Look, you can’t go part-time on social. If you read the preface to this you will know that it’s easy to spot a fake in the wild. Something is just off.

In many cases, it’s how brands go about their responses that tips the hand.

There are three kinds of brands. Broadcasters, Responders, and Inhabitants.

You can find out which one any brand is by heading to…

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