Y'all, I’ve gotten many emails over the last couple of days. MANY!
Most are not great.
In this comment thread, I’m going to be sharing some learnings over the weekend. Feel free to chime in. It’s an open thread!
P.S. I’m genuinely thankful to have you in the community.
Update: I’ve been asked about whether or not The Outlaws are running a Black Friday special. The answer is no.
But if you are a premium member and want to give away a yearlong subscription, just have them let me know you sent them and I’ll buy their subscription for a whole year.
No strings or gimmicks.
The email preview text is the second most important part of the email. Most emails waste this. From IKEA:
"View this email online Chris Handy 6275980385070191342"