Now that you’ve identified that there are six core segments and learned a little about takeaway planning. It’s time to put it into action.

Your weekend project is to complete a short exercise by Monday for one campaign.

Before we do that, let’s look at this advice from the amazing Bernadette Jiwa.

I’ve created a printable Takeaway Planner to use in your next campaign and will share the link below.

Let’s dig into how it works.

1. You identify your next campaign or an important message you need to get out to customers. Write it in the top spot.

2. Once you decide what it’s going to be, please drop it in the comments here. We’re a growing group that can help you with accountability.

3. Identify, and write down why each segment should care, and what they should TAKE AWAY from the message. Do this by Monday.

Download the Printable Takeaway Planner

Thanks for taking on this weekend project. If you have thoughts, I’d love to hear them. And as always, consider sharing a subscription with your team so they can gain access to these tools and more.

• 𝚃𝚑𝚎 𝙾𝚞𝚝𝚕𝚊𝚠𝚜 𝚘𝚏 𝙳𝚎𝚖𝚊𝚗𝚍, published Sundays

• The Actionable Framework, published Tuesdays

• The Weekend Project, published Thursdays

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