The Outlaws of Demand
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Algorithms can deliver attention, but algorithms can not build trust OR deliver a good product.
Dec 14, 2020
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Chris Handy
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The Uncanny Valley
Has your brand fallen into it (and can it get out)? Every now and then there is the brand that looks like they are acting like a human, but not enough…
Dec 7, 2020
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Chris Handy
the Snag.
Why do so many great ideas go to waste? In this issue, we’ll explore why we so often lose on things we really want to do; and what we can do about it.
Nov 30, 2020
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Chris Handy
Hall of Shame: Thanksgiving Edition
Y'all, I’ve gotten many emails over the last couple of days.
Nov 28, 2020
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Chris Handy
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Marketing-in-person
Marketing is selling-long-distance. Marketing gets sales letters opened. Marketing gets sales meetings considered.Sales closes deals.
Nov 23, 2020
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Chris Handy
Approaching the rest of 2020
Winter is Coming. Take a look at your sales plan for the rest of 2020 and compare it to this rubric. You might want to update what you are doing...
Nov 16, 2020
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Chris Handy
________ by example
A timely lesson about leadership from my childhood Summer Camp.
Nov 9, 2020
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Chris Handy
The six core segments.
If 2020 has taught me anything, it’s this: Most companies are terrible at email. It’s usually because one too many people are on the thread, or it could…
Nov 1, 2020
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Chris Handy
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The Outlaws of Demand
In a world of infinite supply, marketers must band together to break the law of demand.
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