The Outlaws of Demand
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Opening the Book
Every company has a different journey in going-to-market. Situational case-studies can be helpful, but long term story is typically missing. Please loo…
Chris Handy
Jan 25
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How to See in the Dark
This season on The Outlaws of Demand, I’d like to tell you a little bit about the behind the scenes of my journey working in a new startup, and how we’…
Chris Handy
Jan 22
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Attention is not enough.
Algorithms can deliver attention, but algorithms can not build trust OR deliver a good product.
Chris Handy
Dec 14, 2020
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The Brand Krewe
Seen this before? A bunch of people posting the exact same copy with a bit.ly shortened link… and it looks like spam. But it doesn’t have to be that wa…
Chris Handy
Dec 11, 2020
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People want to be loved.
Is a non-responsive brand really there? Find out which kind of brand you have on the Internet with this simple, 10 second test.
Chris Handy
Dec 9, 2020
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The Uncanny Valley of the Brands
Has your brand fallen into it (and can it get out)? Every now and then there is the brand that looks like they are acting like a human, but not enough.…
Chris Handy
Dec 7, 2020
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Low-fi Play #1: The Reply
You have a thing coming up. Maybe it’s a campaign launch. Maybe its a webinar. You need to get the word out.Maybe start here.
Chris Handy
Dec 2, 2020
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How to Snag a Snag.
Why do so many great ideas go to waste? In this issue, we’ll explore why we so often lose on things we really want to do; and what we can do about it.
Chris Handy
Nov 30, 2020
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Hall of Shame: Thanksgiving Edition
Y'all, I’ve gotten many emails over the last couple of days. MANY! Most are not great. In this comment thread, I’m going to be sharing some lear…
Chris Handy
Nov 28, 2020
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The One-to-many Canvas Pt. 2
Sell the Product. Save the Quota. Don’t worry. The dinosaur is back in Weston’s hands now. Thanks to you, dear reader.
Chris Handy
Nov 25, 2020
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Selling is Marketing-in-person
Marketing is selling-long-distance. Marketing gets sales letters opened. Marketing gets sales meetings considered.Sales closes deals.
Chris Handy
Nov 23, 2020
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The One-to-many Canvas Pt. 1
Sell the Framework. Save the World. In this video, I’ll introduce you to the One-to-many Canvas and prep you for the weekend project.
Chris Handy
Nov 20, 2020
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