The Outlaws of Demand

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December 2020
B.S.
Algorithms can deliver attention, but algorithms can not build trust OR deliver a good product.
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Chris Handy
The Uncanny Valley
Has your brand fallen into it (and can it get out)? Every now and then there is the brand that looks like they are acting like a human, but not enough…
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Chris Handy
November 2020
the Snag.
Why do so many great ideas go to waste? In this issue, we’ll explore why we so often lose on things we really want to do; and what we can do about it.
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Chris Handy
Hall of Shame: Thanksgiving Edition
Y'all, I’ve gotten many emails over the last couple of days. MANY! Most are not great. In this comment thread, I’m going to be sharing some lear…
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Chris Handy
3
Marketing-in-person
Marketing is selling-long-distance. Marketing gets sales letters opened. Marketing gets sales meetings considered.Sales closes deals.
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Chris Handy
Approaching the rest of 2020
Winter is Coming. Take a look at your sales plan for the rest of 2020 and compare it to this rubric. You might want to update what you are doing...
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Chris Handy
________ by example
A timely lesson about leadership from my childhood Summer Camp.
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Chris Handy
The six core segments.
If 2020 has taught me anything, it’s this: Most companies are terrible at email. It’s usually because one too many people are on the thread, or it could…
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Chris Handy
October 2020
Welcome to the Outlaws of Demand.
Quick question while we get started here. What’s the single most impactful thing I could make that might help you save time and energy in your w…
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Chris Handy
In a world of infinite supply...
In a world of infinite supply... We must band together to break the laws of demand. There's a new place to call home, Outlaws. Get in here.
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Chris Handy
What would we do in the world without hosts at restaurants?
Listen now (1 min) | Have you ever been to a restaurant and no one worked the host or hostess stand? It seemingly takes forever to get anyone’s…
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Chris Handy
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