The Outlaws of Demand

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Algorithms can deliver attention, but algorithms can not build trust OR deliver a good product.
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Chris Handy
The Uncanny Valley
Has your brand fallen into it (and can it get out)? Every now and then there is the brand that looks like they are acting like a human, but not enough…
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Chris Handy
the Snag.
Why do so many great ideas go to waste? In this issue, we’ll explore why we so often lose on things we really want to do; and what we can do about it.
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Chris Handy
Hall of Shame: Thanksgiving Edition
Y'all, I’ve gotten many emails over the last couple of days. MANY!
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Chris Handy
3
Marketing-in-person
Marketing is selling-long-distance. Marketing gets sales letters opened. Marketing gets sales meetings considered.Sales closes deals.
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Chris Handy
Approaching the rest of 2020
Winter is Coming. Take a look at your sales plan for the rest of 2020 and compare it to this rubric. You might want to update what you are doing...
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Chris Handy
________ by example
A timely lesson about leadership from my childhood Summer Camp.
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Chris Handy
The six core segments.
If 2020 has taught me anything, it’s this: Most companies are terrible at email. It’s usually because one too many people are on the thread, or it could…
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Chris Handy
The Outlaws of Demand
The Outlaws of Demand
In a world of infinite supply, marketers must band together to break the law of demand.
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The Outlaws of Demand

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